Mario
Testino created a gorgeous cinematic experience for Burberry Prorsums
Fall/Winter 2012-13 campaign that features everything which optimizes what Burberry
stands for, including: iconic outerwear, music, film and the timelessness of
British fashion so much so that it seems more suited to the elegance of a 1920s
film than an ad-campaign.
Featuring
rising stars - actress Gabriella Wilde and musician
Roo Panes - the campaign was shot by photographer Mario Testino at the Royal
Naval College in Greenwich and was presented as a series of short black and
white films. Looks from Burberry Prorsums Fall/Winter 2012 collections were
used that highlighted the sophistication of the British fashion in the first
half of the 20th century and mixed the rustic fabrics and styles of
the British countryside with the tailoring and style of the city.
The
campaign does what many don’t - that is to create emotion. You can’t help but
feel something, whether it is sadness or loneliness made by the haunting
“Indigo Home” by Roo Panes soundtrack and the moody typical London weather. In
an industry where the phrase “sex sells” is most commonly used, it is
refreshing to see that there are still some who believe that elegance and timelessness
are more important.
Watch the campaign videos below:
The Encounter
London Fog
Midnight Rain
The Icons
Greenwich by Night
London Streets
Listen to the soundtrack for the campaign here: Indigo Home by Roo Panes
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